【Time】2:00PM-3:00PM, Thursday December 10, 2015

【Venue】North 510, Shunde Building

【Title】Introduction to New Product Management 

【Speaker】Dr. Wen Ku, Part-time professor in Peking University, teaching Venture Capital, Entrepreneurship and New Product Management.

【Host】Prof. Patrick Rau 

【Language 】English 

【Abstract】A company’s fate is often directly tied to the successful introduction of new products and services. Unfortunately, the failure rate of these introductions is high because of the lack of understanding of the product management process. In most companies, the product managers (PM) are responsible for decisions related to a product or service. Their functions include identifying new product opportunity, proposing a business plan, defining the market requirement specifications, coordinating the R&D effort, formulating marketing plan, arranging production and managing product life cycle.

【Bio】Dr. Wen Ku received his Ph.D. degree in Industrial Engineering from University of Wisconsin, USA. He also has a master degree in Illinois Institute of Technology. He has 30 Years of International Business and Management Experience: Product Development, Multi-national Corporate Operations and Venture Capital Investment in USA, Europe, and Asia Spanning PC, telecom, CE and VC Industries. Currently, he is a part-time professor in Department of Financial Information and Management Technology, School of Software & Microelectronics, Peking University. His research interests include Venture Capital, Entrepreneurship and New Product Management.

All interested are welcome!